🛒 What Should / Should Not Be Done to Achieve Success in E-Commerce?

🔍Things to consider in e-commerce in Turkey?

🔍What do consumers want and what are they bothered about in online shopping?

🌐 How does the world do e-commerce?


🛒DHL’s 2024 “e-Commerce Trend Report” has been published! This comprehensive report, conducted with 12,000 participants in 24 countries, including Turkey, presents remarkable findings. 📊

📌 This data offers critical clues for anyone looking to achieve success in e-commerce:

✔️ The importance of customer reviews and images.

✔️ The growth of the “buy now, pay later” trend.

✔️ The impact of shipping companies and free returns on trust.

✔️ In Turkey, the use of mobile phones to a great extent as a shopping channel.

✔️ Acquisition of customers who visit the site but do not shop.

💥 Striking Findings That Stand Out:

1️⃣ Why are customers annoyed? 32%: Lack of other customer reviews. 67%: No free shipping. 39%: Request for more product photos and reviews.

2️⃣ What do customers expect? What do Turkey customers expect? Low price (85%) is the clear winner! TQM 🎯 64%: Sites that make free returns are preferred. TQM 🎯 78%: They prefer mobile phones for shopping. The rate globally is 57%

3️⃣ Most preferred payment methods: 41%: Credit card 📈 “Buy now, pay later” apps (Klarna, Afterpay) are on the rise!

4️⃣ How effective is the shipping company? 66%: Shipping company influence on purchasing decisions.

5️⃣ Why is order cancellation happening? 26%: Those who enter the site only to visit it. 💡

 To acquire these customers:

✔️ Easy payment offers ✔️ Low price strategies are important.