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Let’s voice the “Consumer Tendencies” in the newly published report with figures: S
ummary figures of the 78-page report:
📌 43%: Brand loyalty is weakening. 4 out of 10 people now see Chinese manufacturers (BYD, Chery, MG, NIO, etc.) as a serious alternative.
📌 54%: Consumers plan to keep their current vehicles for longer.
📌 54%: 54% of respondents find AI-powered sales consultants positive. (Is there one in our country?)
📌 59%: Turkey is the country with the highest purchasing power concerns. Global average: 46%.
📌 60%: The rate of those who think that existing brands will not be able to withstand the competitive environment and will “disappear”.
📌 78%: “We are excited about the new models,” says the consumer.
📌 81%: The rate of those who think that their vehicles are status symbols in Turkey (This figure is the highest score in Europe). Global average: 67%
📌 82%: 82% of those who want to buy a vehicle still want to complete the purchase at the dealership.
📌 96%: 96% of current Electric Vehicle users say their next vehicle will be electric. -Electric
Vehicle Trend Strength- Last year’s rate was 92%
🔍 The data clearly shows: The automotive industry is no longer just a brand competitor, but also a competition of experience and perception.
👉 The era of “value perception” has begun, not “brand loyalty”!
🎯 Source: Simon-Kucher Global Automotive Study 2025 20 countries, 6,780 exhibitors https://lnkd.in/dRKVrNRb
