🚗 Which Fuel Brand Sold the Most Fuel in Turkey? Which brand has gained the market and which brand has lost in recent years?

Did Consumption Increase or Decrease According to Fuel Type?

Can economic fragility be read from fuel consumption amounts?

This analysis, prepared with EMRA data, shows the face of the sector that usually “stays in the background” but tells a lot.

⛽ 1️⃣ Winners and Losers

By total fuel sales in the last 10 years:

• Top market winner: Aytemiz (+3.04%)

• Top market loser: POAŞ (–3.09%)

🏁 2️⃣ Regression in the Dominant Triad

The three major players that have dominated the market for 10 years — POAŞ, OPET, SHELL — have lost a total of 2% market share in the last three years.  (2022: 60.8% → 2024: 58.8%)

📊 3️⃣ Consumption Reality (2021 – 2024)

• Gasoline sales: up 61% | Number of gasoline vehicles: increased by 48%

• Diesel sales: Remained stable | Number of diesel vehicles: increased by 10%

🚘 Annual fuel consumption per vehicle:

• Gasoline: 9% INCREASE (561 → 611 liters)

• Diesel: 10% DECREASE (2,524 → 2,273 liters)

🔍 Analysis of the Agency

The loss of market by the leading supplier POAŞ and the increase in the shares of OPET and SHELL, which follow it, draw attention for the leader. The increase in market share of other players in the sector also draws attention for the players on the podium…

The sharp decrease in diesel fuel consumption (-10%) clearly reveals that commercial activity in the country has weakened. (With the acceptance that diesel vehicles are mostly used in trade) Source :EPDK