🔍 The After-Sales Reality of 18 Different Automotive Brands…

The After-Sales Reality of 18 Different Automotive Brands…

Are the services really busy? So how will this picture change in the future?

📊 This study, prepared with 2025-2024-2023 automobile and light commercial vehicle sales ODMD data* + the number of services on the official websites of the brands;

• dealer managers,
• dealer development teams,
• brand managers and

It is a strong reference for customers who are planning to buy._

📎 What awaits you in the additional presentation?_

Details of 18 different brands, reasons and personal comments…__

🔎 What Does the Analysis Tell Us?

🚨 Brands with the highest service load:  

1️⃣ FIAT_   2️⃣ VOLKSWAGEN    3️⃣ PEUGEOT

ℹ️High rate, relatively limited service capacity → operational pressure are increasing.

✅ Brands with lowest service load_  

1️⃣ HONDA    2️⃣ KIA    3️⃣ BYD

Comfort is high on the customer side, service revenue management requires attention.

⚡ On the Electric Vehicle Side,

TOGG (-24%) and TESLA (-27%)  → Service load is in the lowest group

→ From today, they can organize their organizations into the future.  They position it as an investment

💎 In the premium segment, the table is clear BMW and Mercedes-Benz with a service load of around 24%

    → Supporting premium customer expectations in service   

        It offers a structure._

For example:_While Mercedes-Benz ranks 11th in the number of sales, it ranks 5th in the number of services.This conscious spread creates a premium service area by reducing the service load.

🔧 Renault Example: Rational balance

The brand with the highest number of services in Turkey (142 units)  Despite this, the service load is only +6%

👉 Right spread, right balance.

 ⚠️ Agency’s Analysis:

• The number of daily vehicle visits to the service can be a standard for brands.
• It can also be a criterion in investment and dealer network management.
• Revising these figures according to the conditions of the country and the competitiveness in the country will be beneficial for the dealer network, product sales, and customers.
• Dealers in brands with a relatively low “Service Load Ratio Compared to Average” may prefer multiple brands within the scope of current legislation.
• In brands that keep the rate low with investment expectations or model setup; If the plans are realized, rates will decrease and existing customers will have to adapt to change. I recommend them to set up their loyalty programs in advance *Source: ODMD (807 thousand: Light Commercial Vehicles, 3 Million: Automobiles)

🧩 Data Coverage_

➡️ 3.2 million cars and light commercial vehicles (83% of total sales in the last 3 years)

➡️A total of 1,123 authorized services (Source: Official websites of brands)