🚗📊 Invisible Competition in the Turkish Automotive Market: Sales Volume or Sales Stability?

Examining the “Automobile monthly sales data (Source: ODMD)” of the brands for 2025 with a different perspective and analyzing this very critical problem for manufacturers, distributors, dealers and customers, namely the sales stability of the brands…

🧭 For whom is this analysis a compass?
➡️ For dealers;
-Dealer cash flow
planning

-Inventory
financing

-Credit utilization

-Showroom and service investment

-It produces an “early warning signal” for personnel planning. Because irregular sales = irregular cash flow and irregular cash flow = investment risk
➡️ For customers: “Is there a vehicle this month?”, it will be a compass for the questions: “Will there be one next month?”.

🔍 Method

The following values were calculated one by one for the 15 best-selling brands (80% of total sales) in Turkey in 2025:
-Monthly average sales-Standard deviation

-Coefficient of Variation (CV) = Ratio of Standard Deviation to Monthly Average Sales

📌 the lower the CV→ more homogeneous and stable sales 
📌 the higher the CV → greater the supply variability  statistically evaluated.

🟢 Brands  with a “stable” sales structure

👉More predictable turnover for dealers,
 👉 More controlled stock and financing needs.
Hyundai
Fiat
Toyota

🟡 Volume is strong, but brands with a “Variable” structure  
👉 Total sales are high,
 👉 but there is serious variability between months.

This requires more caution in investment and stock decisions.
Renault
Volkswagen
Peugeot

🔴 Brands with “irregular” supply structure

👉 Structure dependends on campaign and shipment periods.
👉 The risk of “available in this month, uncertain in next month” is high.
Tesla
TOGG
BMW
BYD
Nissan

⚠️ Important Note
This study is based solely on actual sales data for 2025. In 2026; product range, tax regulations, campaign strategies, domestic/import balance may produce different results for each brand.
So this analysis is not a “label”, but a snapshot of 2025.


⚠️ ANALYSIS OF THE AGENCY
➡️ The 2025 data tells us this: Competition in automotive is no longer governed only by the number of sales, but also by the continuity, stability and financial predictability of sales.
➡️ It is important to sell vehicles today. But what really makes the difference for dealers: Being able to manage sales and investment together.
➡️ For the customer, the evaluation of “if not this month, then the nearest time” comes to the fore when purchasing a vehicle.

➡️ Healthy growth, , is beneficial for all stakeholders.