🔋 The Hero Who Silently Entered Our Lives: LITHIUM!
11/11/2025
🔋 What is Electric Vehicle Battery Life?
19/11/2025
What does the data say? What did the brands not see?
In the first 10 months of 2025 (January–October), there was a historic transformation in the Turkish automotive market.
The numbers actually say something very clear: the electric car is no longer a “niche”, it is mainstream.
🚘 Market Reality
- Total sales: 833,000 units
• Electric cars: 146,000 units
➡️ 1 out of every 5 cars sold is now electric!
This does not mean a “window of opportunity” for brands, but the risk of “missing the train”.
🏆 Top 5 in Electric Car Sales
- TOGG
- TESLA
- BYD
- MINI
- KIA
These five were the brands that managed to keep their finger on the pulse of the market.
⚡️ Surprising Performance from MINI
1 electric car was sold for every 1 internal combustion car at MINI.
➡️ In other words, the customer now identifies electric with MINI.
📈 Brands That Are Stronger Than the Total Market in Electricity
Brands with a higher share in the electric vehicle market than their total sales share:
Citroen, Volvo, Kg Mobility, Kia, Mini, Byd
These brands are among the “early winners” of the future.
❗️ Who Lost in the Big Picture?
“33%” market share → the top four brands in the total automobile market (Renault, Toyota, Fiat, Volkswagen)
Their share in the electric car market → only “3%”
➡️ These four giant brands missed the train in electric transformation.
➡️ The customer cannot remember these brands in the electric category.
🌍 What Do Global Trends Say?
Global Automotive Study 2025:
96% of current electric vehicle users say that their next vehicle will also be electric.
What does that mean?
According to today’s Turkish market:
➡️ Around 140,000 people are already “next electric vehicle customers”.
🔍 Why is this critical?
Electric vehicle users:
• They have a better command of technical details
• They actively share their experiences
• They demand faster innovation and transparent information from brands
This new customer profile means the beginning of a much more competitive and challenging period for brands with weak electric car development.
🎯 Agency’s Analysis:
- Brand Perspective:
- Brands that read the electric car market early win.
- For those who missed it, the road is now narrower and customer expectations are higher.
- Consumer Perspective:
- In consumer perception, hybrid vehicles seem to be a transition step to this new phenomenon.
- Consumers who use short distances in the city and travel intercity several times a year prefer hybrids.
On the other hand, the smoothness and comfort level of electric vehicles disrupt the decision balances of the customer who intends to hybrid.
