⚡️ Which Brands Missed the Phenomenon of Electric Vehicles in 2025?

What does the data say? What did the brands not see?

In the first 10 months of 2025 (January–October), there was a historic transformation in the Turkish automotive market.
The numbers actually say something very clear: the electric car is no longer a “niche”, it is mainstream.

🚘 Market Reality

• Total sales: 833,000 units
  • Electric cars: 146,000 units
  ➡️ 1 out of every 5 cars sold is now electric!

This does not mean a “window of opportunity” for brands, but the risk of “missing the train”.

🏆 Top 5 in Electric Car Sales

1. TOGG
2. TESLA
3. BYD
4. MINI
5. KIA

These five were the brands that managed to keep their finger on the pulse of the market.

⚡️ Surprising Performance from MINI

1 electric car was sold for every 1 internal combustion car at MINI.
➡️ In other words, the customer now identifies electric with MINI.

📈 Brands That Are Stronger Than the Total Market in Electricity

Brands with a higher share in the electric vehicle market than their total sales share:
Citroen, Volvo, Kg Mobility, Kia, Mini, Byd

These brands are among the “early winners” of the future.

❗️ Who Lost in the Big Picture?

“33%” market share → the top four brands in the total automobile market (Renault, Toyota, Fiat, Volkswagen)
Their share in the electric car market → only “3%”

➡️ These four giant brands missed the train in electric transformation.
➡️ The customer cannot remember these brands in the electric category.

🌍 What Do Global Trends Say?

Global Automotive Study 2025:
96% of current electric vehicle users say that their next vehicle will also be electric.

What does that mean?
According to today’s Turkish market:
➡️ Around 140,000 people are already “next electric vehicle customers”.

🔍 Why is this critical?

Electric vehicle users:
• They have a better command of technical details
• They actively share their experiences
• They demand faster innovation and transparent information from brands

This new customer profile means the beginning of a much more competitive and challenging period for brands with weak electric car development.

🎯 Agency’s Analysis:

• Brand Perspective:
• Brands that read the electric car market early win.
• For those who missed it, the road is now narrower and customer expectations are higher.

• Consumer Perspective:
• In consumer perception, hybrid vehicles seem to be a transition step to this new phenomenon.
• Consumers who use short distances in the city and travel intercity several times a year prefer hybrids.

On the other hand, the smoothness and comfort level of electric vehicles disrupt the decision balances of the customer who intends to hybrid.